At Kraton Corporation, I lead the strategic and creative direction of global branding initiatives, ensuring consistency and relevance across all visual communications. I developed and managed a broad spectrum of marketing collateral, including sustainability reports, trade show materials, social media assets, brochures, and product launch kits, each tailored to reinforce Kraton’s evolving brand identity. My role extends beyond design execution to include brand stewardship and strategic alignment, creative and impactful storytelling, and cohesive brand presence across internal and external channels.